JUUL Labs' 73 Percent Market Share & $15 Billion Valuation Has Come With a Rapid Proliferation of Copycat Products The Fashion Law Juul's Meltdown Costs Tobacco Giant Altria $4.5 Billion The New York Times F.D.A. Orders Juul to Remove E Cigarette Products from U.S. Market The New York Times Why Marlboro Maker Bet on Juul, the Vaping Upstart Aiming to Kill Cigarettes WSJ Altria's $13 billion Juul investment has lost 95% of its value